Research on the Experiential Marketing of Local Cultural Museum - A Case Study of Chihsing Tan Katsuo Museum

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 106 === “The Local Cultural Museum Project” (2002-2015) is originated from the project of “Local Specialty Museums” initiated by the County and Municipal Governments in 1985. Then, in 2015, through the passing of “The Museum Act”, “The Local Cultural Museum Project...

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Bibliographic Details
Main Authors: MA, CHIA-CHI, 馬加祈
Other Authors: LIN, YUNG-NENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/gz7d7f