Metaphor Analysis in Copywriting - A Case Study of PX MART 「Economic Aesthetics」 Series
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 106 === Metaphor is a common operational technique in print advertising, which conveys the information and creative ideas hidden in the advertisement to the audience more uickly and easily. It is also established that the consumers’ ability to absorb the metaphoric...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g4eu6b |