The Impact of Starbucks’ Co-branding Products to Consumer Brand Resonance
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 106 === In the current consumer market, major brands strive for innovative marketing strategies which are cooperation between brands and cross-field cooperation, to build up brand value. Cooperation between brands doesn’t only increase sales revenue, but also creat...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f2a8e2 |