Application of Augmented Reality to Advertising Effectiveness and User Experience Research of Interactive Marketing : A Case Study of Pastry Menu Design
碩士 === 國立臺北教育大學 === 數位科技設計學系(含玩具與遊戲設計碩士班) === 106 === With the popularization of smart devices and the rise of Internet technologies, the ways in which people communicate and message pass have changed significantly. However, the forms of advertising and marketing are increasingly diversified. D...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bejm25 |