Using Conjoint Analysis to Explore the Importance of Skin-Care Products Attributes
碩士 === 國立臺北大學 === 企業管理學系 === 106 === Standing on the consumer's point of view, to examine what kind of skin-care products is the most popular among the people. What is needed in this case is an information about “trade-off” to consumers because there’re no manufacturers can sell a convenience a...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/j93x4t |