The Influence of Excessive Packaging of Product on Green Brand Equity: The Mediation Effects of Environmental Friendliness and Environmental Reputation
碩士 === 國立臺北大學 === 企業管理學系 === 106 === In order to keep the planet and the environment sustainable, governments around the world continue to promote carbon reduction policies and reduce the use of energy sources. In response to government policies, enterprises produce sophisticated green or environmen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7f3x25 |