Effect of Scarcity and Popularity Cues on Consumer’s Choice
碩士 === 國立臺北大學 === 企業管理學系 === 106 === The scarcity appeal in the promotion has been one of the most important marketing stimulus. Based on the existing research, we try to explain the impact of the scarcity appeal types (namely the time limit and quantitative restrictions)on consumer impulse buying....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e9k58u |