A Study of Impact of Retail Store Image, Trust, Word of Mouth and Convenience on Customer Purchasing Intention – A case of “PXmart”
碩士 === 國立臺北大學 === 企業管理學系 === 106 === In recent years, Taiwan's retail supermarket industry has continued to deepen its efforts to expand its stores in the community. The Group strengthened its raw and processed fruits and vegetables and increased its sales of products. In addition, it adopted a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jhj325 |