The Effect of Excessive Product Packaging, Environmental Affective Commitment and Green Wash on Green Satisfaction
碩士 === 國立臺北大學 === 企業管理學系 === 106 === With the increasing of environmental awareness of consumer, this study discusses three important factors which are emphasized by consumers in the green marketing: Excessive product packaging, environmental affective commitment and green wash influence on gr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vwdntu |