The Effect of Excessive Product Packaging, Environmental Affective Commitment and Green Wash on Green Satisfaction
碩士 === 國立臺北大學 === 企業管理學系 === 106 === With the increasing of environmental awareness of consumer, this study discusses three important factors which are emphasized by consumers in the green marketing: Excessive product packaging, environmental affective commitment and green wash influence on gr...
Main Authors: | SHIH, SU-CHIN, 石素菁 |
---|---|
Other Authors: | Chen, Yu-Shan |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/vwdntu |
Similar Items
-
The Influence of Excessive Product Packaging on Environmental Reputation:The Mediation Effect of Green Brand Affect and Green Brand Equity
by: YANG, TSENG-I, et al.
Published: (2017) -
The Influence of Excessive Packaging of Green Product on Green Trust: The Mediation Effect of Green Brand Affect and Green Brand Associations
by: LIU,SHUN-CHUAN, et al.
Published: (2016) -
Green Product with Excessive Packaging and Green Brand Equity: The Mediation Effect of Green Brand Image and Green Brand Personality
by: SU, JEN-TA, et al.
Published: (2017) -
The Influence of Excessive Packaging of Product on Green Brand Equity: The Mediation Effects of Environmental Friendliness and Environmental Reputation
by: Tsai, Yen-Chen, et al.
Published: (2018) -
The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value
by: Lai, Pi-Yu, et al.
Published: (2015)