The Influences of Excessive Product Packaging and Greenwash on Green Purchase Intention:The Mediation Variable of Environmental Reputation
碩士 === 國立臺北大學 === 企業管理學系 === 106 === In recent years, the issue of environmental protection has been increasingly valued by the public, and whether the product itself is environmentally friendly has also become a consideration for consumers' willingness to purchase. In the long run, excessive p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fv636r |