The Influences of Excessive Product Packaging and Greenwash on Green Purchase Intention:The Mediation Variable of Environmental Reputation
碩士 === 國立臺北大學 === 企業管理學系 === 106 === In recent years, the issue of environmental protection has been increasingly valued by the public, and whether the product itself is environmentally friendly has also become a consideration for consumers' willingness to purchase. In the long run, excessive p...
Main Authors: | TENG,CHUNG-JEN, 鄧宗仁 |
---|---|
Other Authors: | Chen,Yu-Shan |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/fv636r |
Similar Items
-
Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism
by: Thi Thu Huong Nguyen, et al.
Published: (2019-05-01) -
The Relationships among eWOM, Website Reputation, Commitment, and Purchase Intention:The Moderation Effect of Involvement
by: CHANG,Chi-pin, et al.
Published: (2011) -
The influence of greenwashing on green purchase intention: the mediation effects of green trust and environmental friendliness
by: Lin Yen Pin, et al.
Published: (2015) -
The Influence of Environmental Awareness on Green Products Purchase Intention:The Mediation Effect of Environmental Behavior
by: CHEN,HUAI-YING, et al.
Published: (2016) -
The Effect of Flow on In-Game Purchase Intention:The Moderating Variables of Game Involvement and Sense of Community
by: CHUANG, PI-JEN, et al.
Published: (2017)