The Influence of Green Consumer Confusion on Green Brand Equity:The Mediation Effect of Green Brand Affect and Environmental Reputation
碩士 === 國立臺北大學 === 企業管理學系 === 106 === The global warming and the ecological pollution become more and more serious, so we should pay more attention about the environmental issues. One of these issues is green consumer confusion, and it has seldom been discussed in the marketing field. This study is t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xm7q35 |