An Investigation of Viewers Intention to Support Celebrities of Social Media
博士 === 國立臺北大學 === 企業管理學系 === 106 === The purpose of this paper is to investigate the impacts of an online celebrity’s thoughts, sharing contents, and responses from other viewers on online users’ intentions to support this cyberstar. The paper also aims to explore the process of users’ pshchological...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dq5cse |