The Effect of Corporate Social Responsibility and Social Media Marketing on Customer Citizenship Behavior.
碩士 === 國立臺北大學 === 國際企業研究所 === 106 === The concept of Corporate Social Responsibility (CSR) attracts extensive attention worldwide recently and it is an important issue for not only business but also customers. Besides, marketing communication using social media such as Twitter, Facebook, and YouTube...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/m4exd4 |