Exploring the Effects of Social Media Advertisement on Customer Engagement
碩士 === 國立臺北大學 === 資訊管理研究所 === 106 === The surge of SNSs not only increase personal interaction online, but also create the new relationships among corporations and their targeted customers. Therefore, marketers focus on how to use social media and communicate with people for promoting their product...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n556p5 |