Using the Four-theme DEMATEL Method to Explore the Key Factors of Successful Marketing in International Exhibition – in the Case of the Industry of Automobile Component
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === This study explored the effective marketing strategies by which the automobile-parts-accessories manufacturers use to expand business opportunities and market, acquire new customers, increase brand awareness and achieve sales performance by participating inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u7b443 |