The Impact of Perceived Usefulness, Perceived Ease of Use and Impulsive Purchase on Intention toward LINE shopping – The Moderating Effect of Involvement Level
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === As 4G has been vigorously promoted in the telecommunications industry in Taiwan, people’s habits of using electronic products have switched from computers to mobile communication devices such as mobile phones and tablets. Shopping on social network and e-comm...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q579v3 |