Research on the Relationship between Consumers'' Perception of Beauty Care Products and Purchasing decisions

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === With the improvement of the quality of life of Chinese and the development of online information, and the influences of Japanese and Korean celebrity beauty endorsements, the people pay more and more attention to the concept of beauty care. Because of the var...

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Bibliographic Details
Main Authors: Yun-Ru Chen, 陳韻如
Other Authors: 王親仁
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5k6xp2