The antecedents and consequences of co-production：An empirical validation of live auction
碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === Co-production refers to consumer participation in the production process. Through live auction, consumers can interact with the auctioneers and purchase product according to their preferences. How to enhance consumers participation in the production and servi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nxpfrg |