A Study on Interactive Advertising Media and Experience in Public Spheres

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 106 === Participate in activities to create unforgettable experiences. In recent years, science and technology have progressed, information flow has been fast, consumer behavior has changed, and consumers have less time to contact advertising. Therefore, consumers sp...

Full description

Bibliographic Details
Main Authors: Ying-Hsuan Lin, 林映璇
Other Authors: 林承謙
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/qugpw3