A Study of the Effect in Applying Experiential Marketing to Interactive Advertising
碩士 === 國立臺中科技大學 === 多媒體設計系碩士班 === 106 === The continuous progress of information technology caused traditional mode of advertising had been at a disadvantage. In recent years, to achieve the purpose of experiential marketing, advertisers have started to develop a wide range of marketing techniques t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nk6n82 |