Full Service Process Design of Customer O2O Journey Map for Omni-Channel
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 106 === Recently the rapid development of mobile device and mobile internet is affecting channel operational environment and consumer’s life. Consumer could receive personal purchase experience through any devices and channel at anytime or anywhere. The omni-channel,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32c44c |