Effect of Consumer’s attitude to purchase intention-a study of apparel mobile advertising
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 106 === With the development of information technology and the changes of time, mobile device function diversification and close connection with daily life. companies send marketing information on mobile devices, this marketing method called Mobile Marketing. And ad...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hwtd8w |