Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 105 === network sites are in vogue in recent years. The most popular site is Facebook. Fan Page, a function in Facebook, lets companies share products with members on a public page. In addition, managers of fan page can solve problems raised by consumers and interact...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/s9389s |