Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 105 === network sites are in vogue in recent years. The most popular site is Facebook. Fan Page, a function in Facebook, lets companies share products with members on a public page. In addition, managers of fan page can solve problems raised by consumers and interact...
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ndltd-TW-106NTTU53960032019-05-15T23:39:48Z http://ndltd.ncl.edu.tw/handle/s9389s Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages Facebook 粉絲對飲食類粉絲專頁之積極參與利益及購買意圖探討 Huang Li-Xun 黃立薰 碩士 國立臺東大學 資訊管理學系碩士班 105 network sites are in vogue in recent years. The most popular site is Facebook. Fan Page, a function in Facebook, lets companies share products with members on a public page. In addition, managers of fan page can solve problems raised by consumers and interact frequently with other members. Active participation of members on fan page is more likely to increase purchase intentions. Many research on fan page, but less survey about the kinds of restaurant and food. This research explores how functional benefits, social psychological benefits, hedonic benefits and monetary benefits affect active participation, and then affect the purchase intentions of members. The study uses questionnaire survey for data collection, and the research object is Facebook members in Taiwan. Hope the empirical findings can provide a reference for business marketing on fan page. Finally, the study finds that functional benefits, social psychological benefits and monetary benefits affect active participation, in which the functional benefits have the greatest impact, but hedonic benefits dose not have the significate impact. Active participation affects purchase intention. Yu-Shan Lin 林育珊 2017 學位論文 ; thesis 68 zh-TW |
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碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 105 === network sites are in vogue in recent years. The most popular
site is Facebook. Fan Page, a function in Facebook, lets companies share
products with members on a public page. In addition, managers of fan page
can solve problems raised by consumers and interact frequently with other
members. Active participation of members on fan page is more likely to
increase purchase intentions. Many research on fan page, but less survey
about the kinds of restaurant and food. This research explores how
functional benefits, social psychological benefits, hedonic benefits and
monetary benefits affect active participation, and then affect the purchase
intentions of members. The study uses questionnaire survey for data
collection, and the research object is Facebook members in Taiwan. Hope
the empirical findings can provide a reference for business marketing on
fan page. Finally, the study finds that functional benefits, social
psychological benefits and monetary benefits affect active participation, in
which the functional benefits have the greatest impact, but hedonic benefits
dose not have the significate impact. Active participation affects purchase
intention.
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author2 |
Yu-Shan Lin |
author_facet |
Yu-Shan Lin Huang Li-Xun 黃立薰 |
author |
Huang Li-Xun 黃立薰 |
spellingShingle |
Huang Li-Xun 黃立薰 Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages |
author_sort |
Huang Li-Xun |
title |
Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages |
title_short |
Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages |
title_full |
Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages |
title_fullStr |
Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages |
title_full_unstemmed |
Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages |
title_sort |
exploring the participation benefits, active participation and purchase intention of facebook fans on the diet fan pages |
publishDate |
2017 |
url |
http://ndltd.ncl.edu.tw/handle/s9389s |
work_keys_str_mv |
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