Exploring the Participation Benefits, Active Participation and Purchase Intention of Facebook Fans on the Diet Fan Pages
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 105 === network sites are in vogue in recent years. The most popular site is Facebook. Fan Page, a function in Facebook, lets companies share products with members on a public page. In addition, managers of fan page can solve problems raised by consumers and interact...
Main Authors: | Huang Li-Xun, 黃立薰 |
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Other Authors: | Yu-Shan Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/s9389s |
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