An Exploratory Study on Strategy and Design of Storytelling in Agriculture

碩士 === 國立臺灣大學 === 生物產業傳播暨發展學研究所 === 106 === Revolution in technology industry, changes in consumption concept and transformation in the structure of the agricultural industry have affected the way people manage marketing strategy in agricultural fields. Farmers and customers interact in face-to-face...

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Bibliographic Details
Main Authors: Yi-Lun Jheng, 鄭怡倫
Other Authors: Hsiu-Ping Yueh
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/5jjs6z