A Study of Business Model and Value Proposition to Explore Key Successful Factors of Shopee

碩士 === 國立臺灣大學 === 商學研究所 === 106 === The earliest online shopping platform is the Yahoo! Auction in 2002, and from then there were more and more online shopping platforms and online shopping also became a popular shopping way gradually. Although there were so many online shopping platforms in Taiwan,...

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Bibliographic Details
Main Authors: Yi-Han Wu, 吳伊涵
Other Authors: Chialin Chen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/wgjm9w