The Effects of Accessibility of Ulterior Motive: theModerating Role of Motivation to Process the PersuasiveMessage of User-Generated Content in Blog Context
碩士 === 國立臺灣大學 === 商學研究所 === 106 === As the booming of internet technology and social websites/platforms, huge amount of user-generated content has appeared online. Thus, this article aims to examine conditions that influence consumers’ use of persuasion knowledge to user-generated content in an onli...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9vk2gj |