A study of negative electronic word-of-mouth, member-initiated word-of-mouth responses and brand attitude in virtual community
碩士 === 國立臺灣大學 === 國際企業學研究所 === 106 === The development of internet has changed the way consumers seek brand-related information. Nowadays consumers turn to digital arena for electronic word-of-mouth (eWOM) to adverse risk and uncertainty. Meanwhile, more consumers tend to share negative comments of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99yg9q |