A study of negative electronic word-of-mouth, member-initiated word-of-mouth responses and brand attitude in virtual community
碩士 === 國立臺灣大學 === 國際企業學研究所 === 106 === The development of internet has changed the way consumers seek brand-related information. Nowadays consumers turn to digital arena for electronic word-of-mouth (eWOM) to adverse risk and uncertainty. Meanwhile, more consumers tend to share negative comments of...
Main Authors: | Meng-Ting Chou, 周孟葶 |
---|---|
Other Authors: | 林俊昇 |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/99yg9q |
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