Predicting Consumers’ Purchase Decision by Clickstream Data: A Machine Learning Approach
碩士 === 國立臺灣大學 === 經濟學研究所 === 106 === In the recent years, numerous commerces have gradually shifted from physi- cal store to web-shops, so-called the e-commerce. These online stores contain lots of log files in the back-end which basically record the pages accessed by visitors, namely the clickstrea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cdk6y2 |