Explore the influence of gamification on intrinsic motivation, extrinsic motivation, and repurchase intention on shopping websites
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106 === Gamification is a recently emerging idea for using gamification objects and gamification mechanics to increase consumers’ motivation and foster engagement. Due to the intense competition in the shopping website industry, repurchase intention, as the key success...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9r476a |