How a Women’s Apparel Retail Brand Reforms under the Impactof New Fashion Brands– A Case Study of 8Happy
碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 106 === This case study is to exam a women’s apparel company– 8happy, which was established in 2001. 8happy is also a women’s clothing retail brand, and has several physical clothing retail stores in Taiwan and China. In recent years, women''s cl...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/vxsahn |