Big Data Application in the Digital Marketing Advertising Industry — A Case Study of U Company

碩士 === 國立臺灣大學 === 資訊管理組 === 106 === The era of technology is changing rapidly! Advertising has become an important indicator of social civilization evolution. At present, the giants of the advertising industry may not be the traditional advertising groups you’re familiar with. Instead, they are the...

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Bibliographic Details
Main Authors: Ming-Lei Chiang, 江鳴雷
Other Authors: 曹承礎
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9s23j4