Big Data Application in the Digital Marketing Advertising Industry — A Case Study of U Company
碩士 === 國立臺灣大學 === 資訊管理組 === 106 === The era of technology is changing rapidly! Advertising has become an important indicator of social civilization evolution. At present, the giants of the advertising industry may not be the traditional advertising groups you’re familiar with. Instead, they are the...
Main Authors: | Ming-Lei Chiang, 江鳴雷 |
---|---|
Other Authors: | 曹承礎 |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/9s23j4 |
Similar Items
-
An Exploratory Study on Advertising & Marketing Strategies of Big Data Age
by: Ying, Ci-Fan (Lisa YIng), et al.
Published: (2018) -
Determining the Budget of Marketing Communication in Big Advertisers
by: Fabiano Palhares Galão, et al.
Published: (2015-09-01) -
The Impact of Big Data, Sustainability, and Digitalization on Company Performance
by: Șerban Radu-Alexandru
Published: (2017-12-01) -
Applying Big Data Technology Embedded with Marketing Strategic System Enhance Marketing Performance
by: Chiang,Yuan-Hung, et al.
Published: (2016) -
A Study on Product Marketing and Advertising Innovation in the Era of Big Data 4.0
by: HUANG, RICHARD TZUPEI, et al.
Published: (2019)