Benefit Segmentation of Indonesian Batik Consumers: Batik Consumptions, Usage and Purchase Behavior, Psychographics and Demographics
碩士 === 國立臺灣科技大學 === 工業管理系 === 106 === Acknowledgment of Indonesian batik by UNESCO has an impact on the growth of batik industries and export values. Since batik market is very diversified and competitive, batik enterprise is demanded to clearly define their market segments and explore the unique ne...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98f5tu |