The Influence of Product Live video Advertisement on Advertising Impact, Purchase Intention and Attitude of Consumer
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === This study selected the recent broadcast trend – live video as the main advertisement classification for the research and analysis. We divided the product live video advertisement into four types, including Topic Conversation, Unboxing Review, Product Activity a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g3uyra |