Word of Mouth Preference: The Influence of Self-Construal and Product Type
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === Electronic Word-of-Mouth (eWOM) has proven to be an important reference for consumer purchase decision making process. Previous scholars has divided eWOM into two parts, valence and volume, to investigate its impacts on consumers. Based on the results of data...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x42ugz |