Application of Data Mining Techniques in Analyzing Marketing Mix
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === With the rapid advance of information technology, it is important for business to have better understand of their customers and maintain good relationship with the clients by using analytical application. It can help enterprises to develop precise marketing stra...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ndnhbq |