Sign-up Now!: A Research of Persuasive Technology and Message Framing Effects on Sign-up Button
碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === To persuade internet users to sign-up to use an innovative website product is the number one priority for e-Commerce companies nowadays. Although message framing effect is an established cognitive phenomenon and has been discussed in the context of e-Commerce an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/297p68 |