Predicting the helpfulness of online reviews: Who is the key reviewer?
碩士 === 國立臺灣科技大學 === 管理學院MBA === 106 === Online reviews are the important information resource for retailers to understand the actual using experience from consumers. However, with the amount of User-generated content (UGC) grows increasingly, retailers would suffer from the problem of information ov...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qr3jr7 |