Factor Influencing In-App Item Purchase Decision of Asian Mobile Gamer: Comparison of Indonesian and Taiwan Market
碩士 === 國立臺灣科技大學 === 管理學院MBA === 106 === Mobile phone has become an important part of our daily activities and is used for business, personal life, and entertainment. Mobile games taking 51% of online game market. In-app items are one of the primary sources of revenue for online game. Thus, it is imp...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97wfdx |