Studies on Brand Value Creation and Business Model – The Case of GOGORO
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 107 === In this research, the author analyzes the brand value and business model from the company named GOGORO Inc.. Explore how it creates brand value, set a business model. This study uses a qualitative single-case study, through the literature collection, and bas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43emd7 |