Investigating the Marketing Strategy of Packaging and Printing Industry from the Perspective of SWOT and Buyer Utility Matrix – The Case of A Company
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 106 === Facing the stress of globalized international market, inflationary pulp commodity, and domestic consuming power in recession, packaging and printing industries are in such predicaments of saturated market demands and oversupply. Moreover, most supp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g85z9w |