Appling Facebook Ad Clicks to Predict the Viewing Intention on Products-The Use of Discriminant Analysis
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 106 === The social network has become a new marketing tool with the progress of Internet. Today, Facebook is the top social network on the web. For advertising marketing personnel, Facebook provides a platform for them to deliver products and marketing information, wh...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/esqfy6 |