Appling Facebook Ad Clicks to Predict the Viewing Intention on Products-The Use of Discriminant Analysis
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 106 === The social network has become a new marketing tool with the progress of Internet. Today, Facebook is the top social network on the web. For advertising marketing personnel, Facebook provides a platform for them to deliver products and marketing information, wh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/esqfy6 |