The Effect of Product Price, Perceived Value and Brand Trust on Brand Loyalty: A Study on Lip Makeup Products of Women Consumers between Taiwan, Hong Kong and Malaysia
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 106 === Makeup products have been an important part of women’s lives since ancient times. Regardless of their nationality or age, the popularity of makeup products for women is definitely well known. Make-up products are no longer the same as they used to be considere...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xdzvuc |