The Investigation of the Key Factors of Attracting Customers to Click on Facebook Advertisement by the AHP

碩士 === 國立虎尾科技大學 === 工業管理系工業工程與管理碩士班 === 106 === With the rapid development of Internet and mobile devices, Facebook has become a popular online social media. People use Facebook to deliver messages and share information. Facebook is not only a platform for making friends and chatting, it is also an...

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Bibliographic Details
Main Authors: HSU, SHIH-WEN, 徐詩雯
Other Authors: HU, PO-CHIENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/68cu4g