Investigating the effects of Social Media on Customer Purchase Intention: A Study in Vietnam
碩士 === 國立虎尾科技大學 === 資訊管理系碩士班 === 106 === The rapid rise of social media in the 21st century allows users to connect with each other and participate in the brand in general. Because of facility and easy to use, more and more business and consumers choose using social media for marketing and shopping...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/x33748 |